I thought this might interest many of you. The event is taught by the Brand Manager of Lenovo. You can sign up at http://pdma2.eventbrite.com. More information about the event is available at www.pdma.org/carolinas. Detailed information about the event follows.
We take networking seriously and innovation is a lot of fun, so what could be better than combining the two?
Join us for an evening of networking and innovation. The evening will begin with beer, pizza, and business card exchange, then we will get an introduction to Systematic Innovation, and then we will split into teams and have some fun innovating some products. Those who have most fun will even win a prize!
About Systematic Innovation (SI): some call it innovation by templates and there is some truth to that even though on the surface the notions of templates and creativity appear to be an oxymoron. However, when you think about it, we may subconsciously use learned templates in our creative thinking anyway. SI techniques attempt to come up with such templates and they can be quite effective tools in stimulating creative thinking that result in innovative solutions. A most visible SI technique is TRIZ, a technique used by companies such as Ford, Procter & Gamble, Eli Lilly, 3M, and Samsung.
This session will be led by Stacey Baer from Lenovo and Shimon Shmueli from Touch360.
See bios below.
Who Should Attend Product managers, engineers, designers, and marketing managers.
Wednesday, April 18, 2007
Stacey Baer, Ph.D., Lenovo
Currently the corporate Brand Manager of the international PC manufacturer Lenovo, Staceys primary responsibilities are to manage the Lenovo and ThinkPad brands. Her responsibilities also include branding strategies, product & brand naming, and trademark management.
Stacey received a BA in Psychology in 1986 from Muhlenberg College in Pennsylvania, and then went on to get a Masters of Science (1989) and Doctoral degree (1996) in Cognitive Psychology from the University of Kentucky.
Stacey was hired by the PC division of IBM in 1992 as the lead Human Factors engineer for IBMs PC brands. Her product responsibilities over the next few years included the PS/2, Aptiva and then the ThinkPad brands.
In 1998, Stacey became the first Customer Experience Strategist for the IBM company. She had world-wide responsibility for defining end-to-end customer experience strategies, first for all ThinkPad products and then later for all the PC Divisions customer-facing device brands.
In 2003, Stacey received an Executive MBA from the Fuqua School of Business at Duke University. She became the WW Brand Manager of IBMs PC Division, and then the Corporate Brand Manager for Lenovo after the PC Division was sold to Lenovo in 2005.
Shimon Shmueli, Touch360
Shimon is the founder of Touch360 where he leads product development, innovation and design, and technology and business strategies.
Before founding Touch360, Shimon was with IBM, where he held various leadership positions, among them as worldwide marketing segment manager for PC products, worldwide product manager for the ThinkPad line of consumer notebooks and accessories, and leading the development of new mobile platforms.
Shimon was a co-founder and CTO at KeyNetica, a company that pioneered the use of the USB Flash Drive as a mobile platform. He also served as a marketing and business strategy consultant and as adjunct professor at George Mason University where he taught graduate marketing classes.
Shimon holds an engineering degree from the Technion in Israel; an MSEE/CS degree from Polytechnic in New York; and an MBA from Wake Forest University. Always a student, he is currently pursuing graduate studies in industrial design at North Carolina State University.
Shimon has been a speaker and mentor in various forums, including Taiwan Design Center, Johns Hopkins University, and Virginia Tech School of Architecture & Design. He is a professional member of IDSA, IEEE, HFES, DMI, and PDMA.