Montie Design President Gives Talk on X-Rest Development and Marketing on 1 Feb

(Morrisville, N.C.) Montie Roland, president of collaborative product design and development firm Montie Design, will be leading the discussion, “X-Rest – The Process of Going from Concept to Consumer” February 1st as part of the RTP Product Development Guild Speaker Series. The event will be hosted at multimedia and mobile messaging firm Tekelec from 11:30 – 1:00 p.m.

The presentation will take attendees on a visual tour through the development process for the X-Rest, a unique portable shooting accessory conceived, designed, and distributed by Montie Design. Since Montie Design began selling the X-Rest in the Spring of 2009, it has seen distribution grow from local to regional to national.

“We felt very strongly that by utilizing our design facility as a learning laboratory to conceptualize, build, market and distribute our own product we could learn where we needed to tighten our process and strengthen our capabilities to better serve clients,” Roland said, adding, “The opportunity to understand first-hand how companies launch new products into the marketplace, and what challenges that brings and how they relate to the design process is invaluable.”

Attendees at the February 1st event will follow Montie Design on its quest to take the X-Rest from concept to market, getting a behind-the-scenes look at the integrated design, public relations and marketing process. Prototypes of the X-Rest critical to the development of a simple product will be on-hand, as will samples of the finished product, to give professionals in the design and product development industry a better understanding of the entire process of getting a product to market..

Designed to meet the needs of all shooters as well as most firearms, the easy-to-carry X-Rest weighs less approximately one pound and disassembles easily in three pieces, fitting neatly into a small carrying case. Unlike conventional bench rests, which are heavy and complex, the X-Rest  — made of sturdy yet lightweight aluminum — provides steady support for different sized long guns ranging from  semi-automatic and bolt action rifles to shotguns, carbines and pistols.

The X-Rest was the second “test” product designed and distributed by Montie Design in 2009, following the firm’s innovative radio frequency identification (RFID) detector card which was released in January and is now being sold throughout the U.S. and seven foreign countries.

Both the RFID detector and the X-Rest are produced in the Research Triangle Park region of North Carolina, using local manufacturers. The event sponsor, the RTP Product Development Guild, is a local group of engineers and designers working together to improve the regional economy.

To register online visit http://xrest.eventbrite.com/. Cost to attend is $15, which covers lunch. A video demonstration of the X-Rest is available online:

http://www.youtube.com/user/montieroland#p/u/3/XeRrmbh7-Vk

For more information visit http://www.rtpproductguild.com.

About Tekelec
Tekelec, a global leader in core multimedia session control, mobile messaging and network intelligence, ensures scalable, secure and highly available communications. The company’s market-leading signaling solutions enable the interworking of different network applications, technologies and protocols, providing a smooth transition to next-generation networks. Tekelec has more than 25 offices around the world serving customers in more than 100 countries, with corporate headquarters located near Research Triangle Park in Morrisville, N.C., U.S.A. For more information, please visit www.tekelec.com.

About Montie Design
Montie Design is a collaborative product design and development firm with core competencies in industrial design, mechanical design and fuzzy front end services. Implementing a client-centric approach in taking products from concept to marketplace, Montie Design balances vision with usability in realizing products that are economical to manufacture, elegant and robust. The firm operates out of the Research Triangle Park region of North Carolina with access to industry-leading technology, resources and innovative thought.  Visit Montie Design at www.montie.com.

About the RTP Product Development Guild
The RTP Product Development Guild seeks to improve the regional economy in Raleigh/Durham/Chapel Hill, N.C. by providing a framework for product developers and startups to work together on products in a collaborative environment. This helps entrepreneurs move products to market that might otherwise languish due to a lack of funding and professional guidance. The Guild accepts applications for products, services or concepts from entrepreneurs, early stage start-ups and corporate spin-offs. More information is available online at www.rtpproductguild.com.

Montie Roland

Montie Roland is President of Montie Gear, a manufacturer of outdoor sporting equipment in Sanford, NC. Montie is also employed at Pentair in Sanford, NC as a Mechanical Engineer on the New Product Development team. Montie enjoys finding innovative solutions to customer requirements. He has 15 years of experience engineering products in diverse market spaces including industrial, commercial and military. Montie earned a BS in Mechanical Engineering from North Carolina State University. He is also the President Emeritus of the Carolinas chapter of the Product Design Management Association (www.pdma.org/carolinas) and a founder of the RTP Product Development Guild (www.rtpproductguild.com).

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