Simple Products plus a Great Back Story = Success

I was reading an email from Etsy this morning and thought I would pass it along.  Etsy is an online market place for handmade or crafty / artsy products.  One of their vendors is a company called Timber Green Woods.  I don’t know much about the company other than what I’ve read and by visiting their store on Etsy.  They have a line of simple (but well designed) wood products that they make from local timber.  The majority of the work is done using a laser to cut out the shapes.

Product from Timber Green Woods
Product from Timber Green Woods

When you think manufacturing, its easy to think everything has to be done in a giant building with a concrete floor.  However employees of Timber Green have parts of their day that look like this:

 

Using a portable saw mill to cut up the locally grown logs
Using a portable saw mill to cut up the locally grown logs

These products are a great example of turning a local resource (the lumber) into a family of products without a tremendous amount of capital investment.  Then they used an online presence (with a lot of SEO work and wordsmithing) to grow their sales.  This is a wonderful formula where they made the use of the resources at hand and applied good design plus some innovative thinking to achieve success.

Here is the link to the story:  https://www.etsy.com/blog/en/2014/quit-your-day-job-timber-green-woods/

Let me know if Montie Design can help you apply our skills, drive and passion to help your product succeed!  Email montie@montie.com or call 800.722.7987

 

 

Montie Roland

Montie Roland is President of Montie Gear, a manufacturer of outdoor sporting equipment in Sanford, NC. Montie is also employed at Pentair in Sanford, NC as a Mechanical Engineer on the New Product Development team. Montie enjoys finding innovative solutions to customer requirements. He has 15 years of experience engineering products in diverse market spaces including industrial, commercial and military. Montie earned a BS in Mechanical Engineering from North Carolina State University. He is also the President Emeritus of the Carolinas chapter of the Product Design Management Association (www.pdma.org/carolinas) and a founder of the RTP Product Development Guild (www.rtpproductguild.com).