Montie Design

Montie Design President Gives Talk on X-Rest Development and Marketing on 1 Feb

Thu, 21 Jan 2010 17:11:26 -0500

(Morrisville, N.C.) Montie Roland, president of collaborative product design and development firm Montie Design, will be leading the discussion, “X-Rest - The Process of Going from Concept to Consumer” February 1st as part of the RTP Product Development Guild Speaker Series. The event will be hosted at multimedia and mobile messaging firm Tekelec from 11:30 – 1:00 p.m.

The presentation will take attendees on a visual tour through the development process for the X-Rest, a unique portable shooting accessory conceived, designed, and distributed by Montie Design. Since Montie Design began selling the X-Rest in the Spring of 2009, it has seen distribution grow from local to regional to national.

“We felt very strongly that by utilizing our design facility as a learning laboratory to conceptualize, build, market and distribute our own product we could learn where we needed to tighten our process and strengthen our capabilities to better serve clients,” Roland said, adding, “The opportunity to understand first-hand how companies launch new products into the marketplace, and what challenges that brings and how they relate to the design process is invaluable.”

Attendees at the February 1st event will follow Montie Design on its quest to take the X-Rest from concept to market, getting a behind-the-scenes look at the integrated design, public relations and marketing process. Prototypes of the X-Rest critical to the development of a simple product will be on-hand, as will samples of the finished product, to give professionals in the design and product development industry a better understanding of the entire process of getting a product to market..

Designed to meet the needs of all shooters as well as most firearms, the easy-to-carry X-Rest weighs less approximately one pound and disassembles easily in three pieces, fitting neatly into a small carrying case. Unlike conventional bench rests, which are heavy and complex, the X-Rest — made of sturdy yet lightweight aluminum — provides steady support for different sized long guns ranging from semi-automatic and bolt action rifles to shotguns, carbines and pistols.

The X-Rest was the second “test” product designed and distributed by Montie Design in 2009, following the firm’s innovative radio frequency identification (RFID) detector card which was released in January and is now being sold throughout the U.S. and seven foreign countries.

Both the RFID detector and the X-Rest are produced in the Research Triangle Park region of North Carolina, using local manufacturers. The event sponsor, the RTP Product Development Guild, is a local group of engineers and designers working together to improve the regional economy.

To register online visit http://xrest.eventbrite.com/. Cost to attend is $15, which covers lunch. A video demonstration of the X-Rest is available online:

http://www.youtube.com/user/montieroland#p/u/3/XeRrmbh7-Vk

For more information visit http://www.rtpproductguild.com.

About Tekelec
Tekelec, a global leader in core multimedia session control, mobile messaging and network intelligence, ensures scalable, secure and highly available communications. The company’s market-leading signaling solutions enable the interworking of different network applications, technologies and protocols, providing a smooth transition to next-generation networks. Tekelec has more than 25 offices around the world serving customers in more than 100 countries, with corporate headquarters located near Research Triangle Park in Morrisville, N.C., U.S.A. For more information, please visit www.tekelec.com.

About Montie Design
Montie Design is a collaborative product design and development firm with core competencies in industrial design, mechanical design and fuzzy front end services. Implementing a client-centric approach in taking products from concept to marketplace, Montie Design balances vision with usability in realizing products that are economical to manufacture, elegant and robust. The firm operates out of the Research Triangle Park region of North Carolina with access to industry-leading technology, resources and innovative thought. Visit Montie Design at www.montie.com.

About the RTP Product Development Guild
The RTP Product Development Guild seeks to improve the regional economy in Raleigh/Durham/Chapel Hill, N.C. by providing a framework for product developers and startups to work together on products in a collaborative environment. This helps entrepreneurs move products to market that might otherwise languish due to a lack of funding and professional guidance. The Guild accepts applications for products, services or concepts from entrepreneurs, early stage start-ups and corporate spin-offs. More information is available online at www.rtpproductguild.com.

Montie Roland (President of Montie Design) Feature in Machine Design Magazine

Sat, 07 Nov 2009 07:44:34 -0500

The President of Montie Design has been featured in the September issue of Machine Design magazine. You can read more by clicking on the image below.

NC Product Design Co-Op Promoting Regional Entrepreneurship with Lunch and Learn(Morrisville)

Thu, 15 Oct 2009 09:22:20 -0400

The NC Product Design and Prototyping Co-Op, a project of the RTP Product Development Guild, is continuing its popular lunch and learn series with an event hosted at Fidelity Bank in Cary on Wednesday, October 28, from 12-1:30 p.m.

The lunch and learn events are one of several educational and business networking opportunities presented by the Co-Op in an effort to promote regional entrepreneurship and, specifically, growth in the engineering and manufacturing sectors.

"Fortune Small Business Magazine just ranked the greater Raleigh area third in the nation for small business growth, something we've been focusing our efforts on with Co-Op and Guild events and outreach," Montie Roland, a founding member of the Co-Op, said. According to Roland, he is seeing increasing interest in small business vendors servicing engineering and manufacturing clients from queries the Guild and Co-Op are receiving from outreach vehicles like a recent Product Design Street Faire in Morrisville and a free service directory the Co-Op publishes.

"Reading about Raleigh ranking third for small business growth doesn't surprise me," Roland said, adding, "It's valid notoriety that our region can definitely build on."

Co-Op lunch and learns held so far in 2009 have attracted between 35 and 50 attendees per event from many interconnected industries, mostly representing small-to-mid-sized businesses. Each event provides an educational presentation, along with opportunities for attendees to share leads, resources, and technological innovations.

"Fidelity Bank is 'Right By You' -- this is not just our motto, it's what we do and where we are for our customers. We work side by side with our customers to help our community grow," said Scott Mackey, vice president and business development officer for Fidelity Bank.

Founded in 1909, Fidelity Bank is a full-service financial institution with approximately $1.4 billion in assets and headquartered in Fuquay-Varina. The Bank owns and operates 69 branches in 26 counties throughout North Carolina and Virginia, and was recently rated five stars (a superior rating or the highest rating possible) by BauerFinancial, Inc., an independent ratings company that analyzes banks and credit unions.

To register to attend the October 28 event or download a copy of the Co-Op service directory, visit the NC Product Design and Prototyping Co-Op page at www.rtpproductguild.com.

About the NC Design & Prototyping Co-Op
The NC Design & Prototyping Co-Op is a professional network of service providers driving economic growth in North Carolina's technology and manufacturing communities. The Co-Op membership reflects a wide spectrum of expert practitioners involved in the conceptualization, design, development, production and marketing of innovative products and technologies for multiple industries in the U.S. and overseas. For more information, visit www.rtpproductguild.com or email Montie Roland at montie@montie.com.

RTP Product Development Guild Hosting Third Annual Street Faire September 12

Tue, 25 Aug 2009 05:54:19 -0400

(Morrisville, N.C.) The RTP Product Development Guild – a local group of engineers and designers working together to improve the regional economy – is hosting its third annual RTP Product Design Street Faire Saturday, Sept. 12 from 3:00 - 6:30 pm at 400 Dominion Drive in Morrisville. This fun, outdoor networking and educational event will feature exhibits and demonstrations by leading Triangle-area product designers and affiliated professionals showcasing the technological innovation that makes North Carolina a hotbed of state-of-the-art manufacturing design and production talent.

Admission to the Street Faire is free but requires pre-registration online at RTPStreetFaire.com.

Barbeque, drinks, popcorn, snacks and other treats will be served throughout this family friendly event which will include an inflatable kids’ play area and plenty of shaded space for business networking among peers.

“The Street Faire is a great way for area businesses and manufacturers to get to know product design and prototyping professionals right here in RTP,” Montie Roland, president of the RTP Product Development Guild, said, adding, “Why spend hours on conference calls or travel overseas to work with vendors when you can find the resources you need right down the street? I think people will be surprised at how competitive the region has become in the global marketplace.”

According to Roland, each year has seen increased attendance and vendor participation at the Street Faire, with well over 200 attendees representing a diverse range of business professions and 26 vendors last year. Vendor spaces are still available for this year’s event; pricing and information is available at RTPStreetFaire.com.

Sponsors of the 2009 Product Design Street Faire include Montie Design, the RTP Product Development Guild, Studio Hagler and Trimech, with Gilmore Global as a contributor.

The annual Street Faire is one of many educational and business development programs conducted by the Guild, which also hosts networking meetings, lunch-and-learn seminars, and other events at member locations throughout the year.

“We love our craft and do a lot of different things to promote it, share leads and resources, and build essential working relationships,” Roland said.

For more information visit RTPStreetFaire.com or call 919-481-1845.

About the RTP Product Development Guild
The RTP Product Development Guild seeks to improve the regional economy in Raleigh/Durham/Chapel Hill, N.C. by providing a framework for product developers and startups to work together on products in a collaborative environment. This helps entrepreneurs move products to market that might otherwise languish due to a lack of funding and professional guidance. The Guild accepts applications for products, services or concepts from entrepreneurs, early stage start-ups and corporate spin-offs. More information is available online at www.rtpproductguild.com.

New Article Value of Strategic Users

Fri, 19 Jun 2009 11:10:00 -0400

Product reviews (especially online) are increasingly important in helping customers make purchasing decisions. A study by CompUSA and iPerections discovered 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. According to a Forrester study, 71% of online shoppers read reviews, making it the most widely read consumer-generated content.

The beauty of the internet is that even small companies can integrate online reviews into their website. Companies such as RatePoint (www.ratepoint.com) provided neutral, third party management of online reviews. They also provide tools (called Widgets) that simplify the integration of the collection and display of customer reviews into the seller's website. We use RatePoint as a way to give our clients an outlet to rate the services and products from Montie Design.

Customer reviews are a great way to encourage sales, especially of a new product. However, you have to have sales to have customers who can write the reviews. Strategic users are the early adopters (often cultivated by the product manufacturer) who test the product and write a review. These reviews help drive customer sales and they also help encourage resellers and distributors to carry the product.

Strategic users can include writers and product evaluators for magazines and blogs. Thought leaders in the industry are also candidates for strategic users. Anyone who is in a position to influence the opinion of the marketspace is a possible strategic user. Carefully selecting the strategic users and getting product in their hands is an effective to way to begin to shaping the opinion of the marketspace as early as possible. The reviews generated by the strategic users should be a planned part of your public relations strategy. Excerpts from the reviews can also be used in your advertising campaign. The links from published reviews also help drive traffic to your website. A potentially bigger benefit occurs as the links drive up the PageRank of your website and help potential customers find the product through search engine results.

Earlier this year we launched a product called the X-Rest. Part of our launch strategy for the X-Rest shooting rest involved identifying strategic users to evaluate the product and help form a positive opinion of the X-Rest within the shooting community.

Here are some rules for soliciting reviews from strategic users:

don't interfere with the review process, it has to be honest and genuine
stay open to criticism, not all reviews are 100% positive, bad reviews can lead to great product improvements
look for new ways that users interpret how they should use the product and find new markets
have faith in your customers, they have a perspective that can help you create even better products

The following is an example of a review from one of our strategic users:

FIELD-TESTING THE X-REST
By: Peter J. Kolovos

INTRODUCTION & BACKGROUND:

Peter J. Kolovos, was a Deputy Sheriff with the Cook County Sheriff’s Department in Illinois, before retiring. He has been involved in the shooting sports for well over 40 years. He is currently the Secretary-Treasurer and Director of Training for the North Suburban Police Pistol League, Inc. With over 200 members, the NSPPL, is probably one the largest police shooting clubs in the country.

His credentials are many but my most noteworthy are the following: Pete is a highly competitive rifle and pistol shooter. He is Certified as a Rifle Coach (Level-2) and a Pistol Coach (Level-3) with the National Rifle Association. He is a NRA Training Counselor and Certified Instructor in several shooting disciplines. Pete has been certified as a Police Firearms & Sub-Machinegun Instructor with the State of Illinois. He attended the FBI’s Sniper/Observer School in 1994, and shot a perfect score during the final qualification course. He has hunted extensively in 15 states including Alaska, and has hunted in Canada.

FIRST IMPRESSIONS:

The first thing I noticed when I received my sample of the X-Rest, was how compact and light weight the unit was. Made of Aluminum, it came nicely tucked into a 14.5” x 4.5” digital Camo carrying bag with a draw string closure. The disassembled unit was approximately one-inch thick.

Each of the unit’s three legs measured out at 9” x 1.5”. The legs join together through a rectangular slot in two of the sections and are held in place by the third leg which has a half-round section with a hole in it, and a pin which is attached to the main section via a split ring affixed to a short length of plastic coated wire cable. This system virtually guarantees that you’ll never lose the joining pin even in rough conditions. I also liked the fact that it was made in the USA.

Once the three sections are assembled, the rest seemed extremely steady. The cross sections, where you’d lay your rifle measured out at approximately six-inches high, making it best suited for either Bench or Prone work. Both of the cross-sections that actually formed the cradle seemed to have an ample amount of a protective rubber coating applied them to keep the rifle steady and to aid in protecting the rifle stock from being damaged during recoil.

INITIAL RANGE SESSION:

On Sunday, May 31, 2009, I took the “X-Rest” to the Racine County Line Rifle Club which is located in Racine, Wisconsin. My club was holding it’s monthly F-Class rifle match, so I would be able to better evaluate the rest at distance from the Prone position. The weather was overcast as we had a lot of precipitation during the last week. The ground was still somewhat soft from all the rain we had, so these conditions would prove interesting for the “X-Rest”.

RANGE SESSION EVALUATION:

Being that I would personally use a this rest for Predator hunting, I chose a Remington Model 700 Varmint, bolt-action rifle chambered in .223 Remington for the evaluation. This particular rifle was equipped with a 6.5 x 20 power Leupold target scope.

I set up the “X-Rest” at the 300 yard line, placed a small sand bag near the toe of the stock, took careful aim and fired. Since I wanted to be totally impartial from the get-go, I decided that if I muffed a particular shot I would not consider it as part of the evaluation. I would only consider the shots that I felt I broke cleanly.

I fired twenty (20) rounds at this distance and put all of the called shots just under a minute of angle (three-inch group at 300 yards), which is exactly what I was hoping for. I only muffed two of the rounds. Several other members then gave the rest a try and we also quite impressed with it’s construction and how steady the rest was.

OVERALL IMPRESSIONS:

This neat little rest is simple, well made, and quite solid when assembled. I feel it definitely has some law enforcement and military applications, as well as the civilian market. This is a nice item for someone who’d like to have a portable rest available but not necessarily have a Bi-pod constantly attached to their rifles. This would be a most excellent tool for a Rancher, or a Predator hunter. It is also a very nice item for the casual shooter who’d like to have a solid rest to sight in their rifles but don’t necessarily want to pay several hundred dollars to do so.

If I were a school teacher I’d give the X-Rest a solid “B+” for it’s innovation, light weight, ease transport and of assembly. My only recommendation would be to dip the lower part of the legs in some type of non-slip coating to resist scratching a vehicle’s paint-job if it were placed on top of the roof or hood.

Submitted by:
Peter J. Kolovos
--------- End of Review -----------

Reviewers can connect with potential customers in a very intimate way through an honest evaluation of the product. Reviews build trust in your product. Small flaws in grammar or composition in the review help convince that the reader that the review was not a corporate fabrication from a paid talking head, but rather an honest evaluation from someone they can trust. Less than stellar reviews are often more believable that glowing reviews. Customers understand that no product is perfect and can be suspicious when reviews are overly flattering.

Product reviews are part of the precious dialog between you and your customers. Embracing user reviews can give you an advantage over your competition. Finding strategic users is the first step in encouraging the creation of third party reviews. The next step is to get your product in their hands for them to test and evaluate. Trust them to take it from there, using their reviews they create as a part of your website, public relations and marketing campaigns. After all, you worked so hard to get that product out to the market, now is the time to let the strategic users tell potential customers what a great product you've created.

Montie Roland is the President of Montie Design, a product design firm in Morrisville, NC. Montie can be reached at 919-481-1845, by email at montie@montie.com or on the web at www.montie.com.

Montie Design Update

Mon, 08 Jun 2009 13:18:43 -0400

Customer Feedback - Up-Close and Personal

Last month, I wrote about our Montie Design products. Launching our own products has been a wonderful learning experience and a great way for sharpen our product development skills. The success of these products proves that succeeding in a difficult business environment is a way to grow your market share.

Product reviews (especially online) are increasingly important in helping customers make purchasing decisions. Part of our launch strategy for the X-Rest shooting rest involved identifying strategic users to evaluate the product and help form an positive opinion of the X-Rest within the shooting community.

New Portable Shooting Rest Released by Montie Design

Thu, 30 Apr 2009 09:50:00 -0400

(Morrisville, N.C.) Collaborative product design and development firm Montie Design announces the availability of its unique portable shooting rest, the second original product conceived, designed, and distributed by the RTP-based company in the last nine months.

Designed to meet the needs of all shooters as well as most firearms, the easy-to-carry rest weighs approximately one pound and disassembles easily into three pieces. Unlike conventional bench rests, which are heavy and complex, the novel Montie Design model -- made of sturdy yet lightweight aluminum -- provides steady support for different sized long guns ranging from semi-automatic and bolt action rifles to shotguns, carbines and pistols.

"There's nothing like this on the market," said Montie Roland, president of Montie Design and active shooting enthusiast. Roland, who used to shoot competitively and has a daughter on a local junior rifle team, said he got the idea for the product after tiring of carrying around a conventional combination of a heavy rest and sand bags for recreational shooting.

“I realized that a lighter weight version would serve the recreational shooter better,” he said.

Karl Frank, business development manager at Montie Design, received positive feedback on the portable shooting rest at a recent Special Operations trade show in Fayetteville, N.C. “It’s clear this product has military or police applications as a training tool for the long gunners in the squad, and for sighting in and maintenance operations,” Frank, whose background includes development of tactical equipment for military applications, said.

Roland said the idea for the product came not only from personal experience but also from what he saw as the market prospects for such a product. Nationally, approximately 200 companies are actively involved in the U.S. firearms industry, combining for an annual revenue of $2 billion. In the Triangle region of North Carolina there are more than five shooting ranges and multiple firearms retailers, not to mention major chains selling guns and ammo to hunters and competitive shooters.

The design and distribution of the shooting rest comes on the heels of Montie Design's innovative radio frequency identification (RFID) detector card which was released in January and is now being sold throughout the U.S. and seven foreign countries.

“Sometimes there is no better way for a design firm to find the next client than to show off a simple, well-designed product to a potential client and say, ‘we did this in our spare time, imagine what we could do for your product line,’” Roland said, adding that concrete examples like the RFID detector and portable shooting rest show initiative, leadership and capability to his clients.

Both the RFID detector and the shooting rest are produced in the Research Triangle Park region of North Carolina, using local manufacturers.

"The Triangle is full of not only thousands of ideas for great products, but many innovative, quality firms with talented professionals who can produce, market, and distribute those products throughout the world," Roland said. ADR Hydrocut, a Morrisville company that waterjets the parts for the portable shooting rest was instrumental in the development of the product.

According to Frank, ADR Hydrocut provided prototypes and extremely valuable input. “Having the manufacturer literally just down the street made the development process much easier and convenient. We call this approach ‘Made Right Here,’” he said.

Future plans for the portable shooting rest include releasing drawings and design specs as open source in addition to designing an adjustable, pistol-oriented version of the product.

Rugged and Durable Construction

The structure of the shooting rest is made from powder coated 5052-H32 aluminum for extreme corrosion resistance. The pin, lanyard, mounting plate and screw are stainless steel for long life. The rifle stock is protected by rest bumpers made from EPDM (rubber-like material) that resists heat up to 300 degrees Fahrenheit. Product Specs

Easy to Assemble

The X-Rest is easily assembled at the range by sliding the front supports onto the back support and installing the quick-release pin. Download Assembly Instructions in PDF format.

Made Right Here

X-Rest is designed and manufactured in Morrisville, NC. Major parts are produced by a Veteran-owned company in Morrisville, NC. Secondary components may contain foreign content.

Ordering Information

Click "Buy Now" below to order yours today for only $49.95 plus shipping and handling.

Click Here for a Fax-In / Mail-In order form.

Resellers

North Carolina

Young Guns - www.younggunsinc.com - Apex, NC

The X-Rest is not available for sale outside of the US. NC residents add 6.75% sales tax. All prices in US Dollars. Terms are CFR. Discounts available for law enforcement, military, government agencies, rifle ranges and civic groups - contact us via email at montie@montie.com. Resellers also wanted.

Click on Any Image to Enlarge

About Montie Design

Montie Design is a collaborative product design and development firm with core competencies in industrial design, mechanical design and fuzzy front end services. Implementing a client-centric approach in taking products from concept to marketplace, Montie Design balances vision with usability in realizing products that are economical to manufacture, elegant and robust. The firm operates out of the Research Triangle Park region of North Carolina with access to industry-leading technology, resources and innovative thought. For more information, visit www.montie.com.

Media Contact:
Montie Roland
montie@montie.com
800-722-7987
919-412-0559 [cell]

Montie Design Begins International Distribution of New RFID Detector

Tue, 24 Mar 2009 09:52:58 -0400

FOR IMMEDIATE RELEASE
March 24, 2009

(Morrisville, N.C.) Collaborative product design and development firm Montie Design is now actively selling its innovative radio frequency identification (RFID) detector card to domestic and international clients. Small enough to fit into a shirt pocket or clip to an ID badge, Montie Design’s product enables users and installers to detect whether an RFID reader is actually sending out a signal.

“We have sold cards in six foreign countries and have interest from distributors in Japan and Sweden,” said Karl Frank, Montie Design’s Business Development Manager. The $20 cards were released for purchase just two months ago. “We have also sold cards to the U.S. Department of Homeland Security and users of every kind from research labs to system integrators across the United States,” Frank added.

Manufacturers and retailers utilize RFID tags heavily in supply chain management for identification and tracking purposes to improve efficiency and save costs. They are growing in popularity as replacements for barcode tags due to their ability to be read at a distance without contact. Every RFID tag attached to a product contains an integrated circuit and antenna, and is dependent upon the functionality of a corresponding RFID reader to effectively read and record the information encoded on the tag.

According to Montie Roland, his company’s product – assembled by GRT Electronics in Raleigh, N.C. – helps determine if an RFID reader might have suffered a hardware failure, a triggering sensor may not be working, or communications with a back-end system may have been interrupted.

“The first question during setup or troubleshooting of an RFID system is whether the system is radiating a signal from the reader’s antenna,” he said.

Installers or users need simply move the RFID detector card towards the RFID reader antenna; if the RFID reader antenna is actively radiating a signal, the center of the card will activate a bright blue led light. Depending on the antenna and the power level radiated by the RFID system, the card will illuminate as far as two feet away from the antenna.

The Montie Design card works with European and Japanese RFID frequencies as well.

To learn more, or purchase a card, visit www.montie.com.

Media Contact:
Montie Roland
montie@montie.com
800-722-7987
919-412-0559

Roland to Speak at RTP Small Business Innovation Network Meeting

Sun, 08 Mar 2009 05:40:00 -0400

The RTP Small Business Development Innovation Network Announces That Montie Roland, President of Montie Design Will Present Seminar March 18, 2009

Founder to RTP Product Development Guild To Present “Innovation In Existing Small Companies”

Morrisville, NC. Montie Roland, President of Montie Design, Inc. and Co-Founder of the RTP Product Development Guild will present a lecture on “Innovation In Existing Small Companies,” on March 18, 2009, at the BNC Center in Cary, N.C.

His presentation on March 18 will lead inventors through the basics of developing a product. Topics will include:
1) Idea Selection – How to Know You Have a Winning Idea
2) What is an NDA – sample form provided
3) Finding the Voice-of-the-Customer – how to improve your product concept
4) What is Brainstorming – the answer may surprise you
5) Holding on to the Space Shuttle Concepts – why this is critical
6) Developing, and Refining, a Product Concept – use the same processes that are used by major corporations
7) Overview of Local Product Design Resources
8) How to Submit a Product Concept, or Invention to the Guild for help on product creation

Roland has just successfully introduced a new radio frequency identification device (RFID) product into the market that he designed and developed. He will use his experience to describe how small companies can follow the same management techniques to introduce new products.

Roland co-founded the RTP Product Development Guild, a consortium of professional product design and engineering consulting firms in central North Carolina, to increase the rate of product development in the RTP regional economy. (www.rtpproductguild.com)

Registration for the March 18, 2009 seminar is available at MeetUp.com. The cost, which includes lunch, is $10, payable at the door. http://newtech.meetup.com/115/calendar/9513353/

About Montie Design: Montie Design balances vision with usability in realizing products that are economical to manufacture, elegant and robust.Our philosophy is simple -- we enjoying designing products. If you can't enjoy what you do, then why do it. We also have a corporate mandate to lead in how we design and lead in the design community. We support the RTP Product Development Guild and sponsor the 2008 RTP Product Design Street Faire and BarCampRDU. Contact montie@montie.com

About the RTP Small Business Development Innovation Network: We are all about brainstorming new ideas for products and markets and helping local companies raise growth capital. Each month, we present a professional education seminar on a topic related to successful innovation. Our topics are great for both existing companies that need ideas on how to innovate, and for budding entrepreneurs who would like to create and fund a new venture. In addition to the seminar, each month, we sponsor an open forum for 4 companies to make a power point presentation about their company at the BNC Center in Cary. We call this the RTP Innovation Angel Capital Exchange. If your company would like to present, please let us know. Contact Tom Vass. tvass@privatecapitalmarket.com 919 9754856

RFID Journal Features Montie Design Product

Mon, 02 Mar 2009 15:08:13 -0500

If you turn on the TV or listen to the radio, you hear a lot of bad news however. Today we have some good news about a product designed and produced locally. We were featured today on RFID Journal. The article is about our RFID Detector card. This is our first Montie Design-branded product. You can view the article at: http://www.rfidjournal.com/article/articleview/4646

You can purchase the card through our website (www.montie.com and click on the "Products" tab).

The text of the article follows:

-------------------------------------------------------------------

RFID Detector Offers Low-Cost Troubleshooting Device

The device illuminates an LED upon sensing RFID transmission from a UHF reader, thereby offering a low-cost tool for installers and RFID reader owners.

By Claire Swedberg

Mar. 2, 2009—A new device from Montie Design, a newcomer to the radio frequency identification market, will enable RFID users and installers to detect whether an RFID interrogator is operating properly during or after installation. The $20 device fits into a pocket or clips to an ID badge, and is currently being marketed to RFID installers and users.

The idea for the device originated with a friend of one of the company's designers late last year, according to Montie Roland, CEO of Montie Design, a two-year-old design firm located in Morrisville, NC. The company typically designs industrial and mechanical products, such as bike rental stations, solar panels and encasing for RFID transceivers and other products. Roland says his seven-engineer staff comprises "generalists" who develop a variety of items that are then marketed and distributed by the firm.

It took approximately two months to produce that product, Roland says, which consists of an LED and an antenna integrated into a PCB. The product is assembled by GRT Electronics, located in Raleigh, NC.

Thus far, says Karl Frank, Montie Design's business development manager, the firm has sold units to the U.S. Department of Homeland Security, as well as to several RFID equipment manufacturers (OEMs) and installers. Manufacturers or integrators can have their logo silk-screened onto the detector, Frank says, which they can then utilize as promotional tools, such as providing them to customers during installations.

To operate the detector, a user holds it several inches to several feet in front of an ultrahigh-frequency (UHF) reader antenna. If the device detects an RFID transmission from the reader, a blue LED in the center of the device illuminates. If the interrogator is not transmitting, the light remains non-illuminated. The device is designed to be inexpensive and small enough to fit into a pocket, Roland says. It does not measure the quality of transmission, but simply detects whether transmission is present.

Roland envisions systems integrators employing the detector to confirm that new readers being installed are functioning properly, and by end users conducting troubleshooting after installation. He indicates he has received a surprising number of enquiries regarding whether the device could be utilized in public places to determine whether readers were attempting to skim information off of RFID tags in licenses, passports or loyalty cards. The detector, he notes, would not be very effective because it must be located within a few feet of the interrogator in order to detect its transmission, and since it only detects UHF transmissions.

"That was very unexpected—the interest in using a device like this for privacy," Roland says. "We realize now that there is a very large market for that, and we have such a product on our product road map." It will be several years before the device is launched, he adds, noting that it would need to be an active RFID detector, and thus would require a battery. It would also be more expensive than the $20 RFID detector, which contains no battery and detects only transmissions from passive reader systems.

In the meantime, Roland says, the company is developing another version of the existing RFID detector for the 865 to 867 MHz range—the UHF band used in Europe—and another to detect high-frequency transmissions.