(Morrisville, N.C.) Montie Roland, president of collaborative product design and development firm Montie Design, will be leading the discussion, “X-Rest - The Process of Going from Concept to Consumer” February 1st as part of the RTP Product Development Guild Speaker Series. The event will be hosted at multimedia and mobile messaging firm Tekelec from 11:30 – 1:00 p.m.

The presentation will take attendees on a visual tour through the development process for the X-Rest, a unique portable shooting accessory conceived, designed, and distributed by Montie Design. Since Montie Design began selling the X-Rest in the Spring of 2009, it has seen distribution grow from local to regional to national.

“We felt very strongly that by utilizing our design facility as a learning laboratory to conceptualize, build, market and distribute our own product we could learn where we needed to tighten our process and strengthen our capabilities to better serve clients,” Roland said, adding, “The opportunity to understand first-hand how companies launch new products into the marketplace, and what challenges that brings and how they relate to the design process is invaluable.”

Attendees at the February 1st event will follow Montie Design on its quest to take the X-Rest from concept to market, getting a behind-the-scenes look at the integrated design, public relations and marketing process. Prototypes of the X-Rest critical to the development of a simple product will be on-hand, as will samples of the finished product, to give professionals in the design and product development industry a better understanding of the entire process of getting a product to market..

Designed to meet the needs of all shooters as well as most firearms, the easy-to-carry X-Rest weighs less approximately one pound and disassembles easily in three pieces, fitting neatly into a small carrying case. Unlike conventional bench rests, which are heavy and complex, the X-Rest  — made of sturdy yet lightweight aluminum — provides steady support for different sized long guns ranging from  semi-automatic and bolt action rifles to shotguns, carbines and pistols.

The X-Rest was the second “test” product designed and distributed by Montie Design in 2009, following the firm’s innovative radio frequency identification (RFID) detector card which was released in January and is now being sold throughout the U.S. and seven foreign countries.

Both the RFID detector and the X-Rest are produced in the Research Triangle Park region of North Carolina, using local manufacturers. The event sponsor, the RTP Product Development Guild, is a local group of engineers and designers working together to improve the regional economy.

To register online visit http://xrest.eventbrite.com/. Cost to attend is $15, which covers lunch. A video demonstration of the X-Rest is available online:

http://www.youtube.com/user/montieroland#p/u/3/XeRrmbh7-Vk

For more information visit http://www.rtpproductguild.com.

About Tekelec
Tekelec, a global leader in core multimedia session control, mobile messaging and network intelligence, ensures scalable, secure and highly available communications. The company’s market-leading signaling solutions enable the interworking of different network applications, technologies and protocols, providing a smooth transition to next-generation networks. Tekelec has more than 25 offices around the world serving customers in more than 100 countries, with corporate headquarters located near Research Triangle Park in Morrisville, N.C., U.S.A. For more information, please visit www.tekelec.com.

About Montie Design
Montie Design is a collaborative product design and development firm with core competencies in industrial design, mechanical design and fuzzy front end services. Implementing a client-centric approach in taking products from concept to marketplace, Montie Design balances vision with usability in realizing products that are economical to manufacture, elegant and robust. The firm operates out of the Research Triangle Park region of North Carolina with access to industry-leading technology, resources and innovative thought.  Visit Montie Design at www.montie.com.

About the RTP Product Development Guild
The RTP Product Development Guild seeks to improve the regional economy in Raleigh/Durham/Chapel Hill, N.C. by providing a framework for product developers and startups to work together on products in a collaborative environment. This helps entrepreneurs move products to market that might otherwise languish due to a lack of funding and professional guidance. The Guild accepts applications for products, services or concepts from entrepreneurs, early stage start-ups and corporate spin-offs. More information is available online at www.rtpproductguild.com.

The President of Montie Design has been featured in the September issue of Machine Design magazine.  You can read more by clicking on the image below.

(Morrisville, N.C.) The RTP Product Development Guild – a local group of engineers and designers working together to improve the regional economy – is hosting its third annual RTP Product Design Street Faire Saturday, Sept. 12  from 3:00 - 6:30 pm at 400 Dominion Drive in Morrisville. This fun, outdoor networking and educational event will feature exhibits and demonstrations by leading Triangle-area product designers and affiliated professionals showcasing the technological innovation that makes North Carolina a hotbed of state-of-the-art manufacturing design and production talent.

Admission to the Street Faire is free but requires pre-registration online at RTPStreetFaire.com.

Barbeque, drinks, popcorn, snacks and other treats will be served throughout this family friendly event which will include an inflatable kids’ play area and plenty of shaded space for business networking among peers.

“The Street Faire is a great way for area businesses and manufacturers to get to know product design and prototyping professionals right here in RTP,” Montie Roland, president of the RTP Product Development Guild, said, adding, “Why spend hours on conference calls or travel overseas to work with vendors when you can find the resources you need right down the street? I think people will be surprised at how competitive the region has become in the global marketplace.”


According to Roland, each year has seen increased attendance and vendor participation at the Street Faire, with well over 200 attendees representing a diverse range of business professions and 26 vendors last year. Vendor spaces are still available for this year’s event; pricing and information is available at RTPStreetFaire.com.

Sponsors of the 2009 Product Design Street Faire include Montie Design, the RTP Product Development Guild, Studio Hagler and Trimech, with Gilmore Global as a contributor.

The annual Street Faire is one of many educational and business development programs conducted by the Guild, which also hosts networking meetings, lunch-and-learn seminars, and other events at member locations throughout the year.

“We love our craft and do a lot of different things to promote it, share leads and resources, and build essential working relationships,” Roland said.

For more information visit RTPStreetFaire.com or call 919-481-1845.

About the RTP Product Development Guild
The RTP Product Development Guild seeks to improve the regional economy in Raleigh/Durham/Chapel Hill, N.C. by providing a framework for product developers and startups to work together on products in a collaborative environment. This helps entrepreneurs move products to market that might otherwise languish due to a lack of funding and professional guidance. The Guild accepts applications for products, services or concepts from entrepreneurs, early stage start-ups and corporate spin-offs. More information is available online at www.rtpproductguild.com.

Product reviews (especially online) are increasingly important in helping customers make purchasing decisions.  A study by CompUSA and iPerections discovered 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.  According to a Forrester study, 71% of online shoppers read reviews, making it the most widely read consumer-generated content.

The beauty of the internet is that even small companies can integrate online reviews into their website.  Companies such as RatePoint (www.ratepoint.com) provided neutral, third party management of online   reviews.  They also provide tools (called Widgets) that simplify the integration of the collection and display of customer reviews into the seller's website.  We use RatePoint as a way to give our clients an outlet to rate the services and products from Montie Design.

Customer reviews are a great way to encourage sales, especially of a new product.  However, you have to have sales to have customers who can write the reviews.  Strategic users are the early adopters (often cultivated by the product manufacturer) who test the product and write a review.  These reviews help drive customer sales and they also help encourage resellers and distributors to carry the product.

Strategic users can include writers and product evaluators for magazines and blogs.  Thought leaders in the industry are also candidates for strategic users.  Anyone who is in a position to influence the opinion of the marketspace is a possible strategic user.  Carefully selecting the strategic users and getting product in their hands is an effective to way to begin to shaping the opinion of the marketspace as early as possible.  The reviews generated by the strategic users should be a planned part of your public relations strategy.  Excerpts from the reviews can also be used in your advertising campaign.  The links from published reviews also help drive traffic to your website.  A potentially bigger benefit occurs as the links drive up the PageRank of your website and help potential customers find the product through search engine results.

Earlier this year we launched a product called the X-Rest.  Part of our launch strategy for the X-Rest shooting rest involved identifying strategic users to evaluate the product and help form a positive opinion of the X-Rest within the shooting community.

Here are some rules for soliciting reviews from strategic users:

• don't interfere with the review process, it has to be honest and genuine
• stay open to criticism, not all reviews are 100% positive, bad reviews can lead to great product improvements
• look for new ways that users interpret how they should use the product and find new markets
• have faith in your customers, they have a perspective that can help you create even better products

FIELD-TESTING THE X-REST
By: Peter J. Kolovos

INTRODUCTION & BACKGROUND:

Peter J. Kolovos, was a Deputy Sheriff with the Cook County Sheriff’s Department in Illinois, before retiring.  He has been involved in the shooting sports for well over 40 years.  He is currently the Secretary-Treasurer and Director of Training for the North Suburban Police Pistol League, Inc.  With over 200 members, the NSPPL, is probably one the largest police shooting clubs in the country. 

His credentials are many but my most noteworthy are the following: Pete is a highly competitive rifle and pistol shooter.  He is Certified as a Rifle Coach (Level-2) and a Pistol Coach (Level-3) with the National Rifle Association.  He is a NRA Training Counselor and Certified Instructor in several shooting disciplines.  Pete has been certified as a Police Firearms & Sub-Machinegun Instructor with the State of Illinois.  He attended the FBI’s Sniper/Observer School in 1994, and shot a perfect score during the final qualification course.  He has hunted extensively in 15 states including Alaska, and has hunted in Canada. 

FIRST IMPRESSIONS:

The first thing I noticed when I received my sample of the X-Rest, was how compact and light weight the unit was.  Made of Aluminum, it came nicely tucked into a 14.5” x 4.5” digital Camo carrying bag with a draw string closure.  The disassembled unit was approximately one-inch thick. 

Each of the unit’s three legs measured out at  9” x 1.5”.  The legs join together through a rectangular slot in two of the sections and are held in place by the third leg which has a half-round section with a hole in it, and a pin which is attached to the main section via a split ring affixed to a short length of plastic coated wire cable.  This system virtually guarantees that you’ll never lose the joining pin even in rough conditions.  I also liked the fact that it was made in the USA.

Once the three sections are assembled, the rest seemed extremely steady.  The cross sections, where you’d lay your rifle measured out at approximately six-inches high, making it best suited for either Bench or Prone work.  Both of the cross-sections that actually formed the cradle seemed to have an ample amount of a protective rubber coating applied them to keep the rifle steady and to aid in protecting the rifle stock from being damaged during recoil.

INITIAL RANGE SESSION: 

On Sunday, May 31, 2009, I took the “X-Rest” to the Racine County Line Rifle Club which is located in Racine, Wisconsin.  My club was holding it’s monthly F-Class rifle match, so I would be able to better evaluate the rest at distance from the Prone position.  The weather was overcast as we had a lot of precipitation during the last week.  The ground was still somewhat soft from all the rain we had, so these conditions would prove interesting for the “X-Rest”.  

RANGE SESSION EVALUATION:

Being that I would personally use a this rest for Predator hunting, I chose a Remington Model 700 Varmint, bolt-action rifle chambered in .223 Remington for the evaluation.  This particular rifle was equipped with a 6.5 x 20 power Leupold target scope. 

I set up the “X-Rest” at the 300 yard line, placed a small sand bag near the toe of the stock, took careful aim and fired.  Since I wanted to be totally impartial from the get-go, I decided that if I muffed a particular shot I would not consider it as part of the evaluation.  I would only consider the shots that I felt I broke cleanly.

I fired twenty (20) rounds at this distance and put all of the called shots just under a minute of angle (three-inch group at 300 yards), which is exactly what I was hoping for.  I only muffed two of the rounds.  Several other members then gave the rest a try and we also quite impressed with it’s construction and how steady the rest was.  

OVERALL IMPRESSIONS:

This neat little rest is simple, well made, and quite solid when assembled.  I feel it definitely has some law enforcement and military applications, as well as the civilian market.  This is a nice item for someone who’d like to have a portable rest available but not necessarily have a Bi-pod constantly attached to their rifles.  This would be a most excellent tool for a Rancher, or a Predator hunter.  It is also a very nice item for the casual shooter who’d like to have a solid rest to sight in their rifles but don’t necessarily want to pay several hundred dollars to do so. 

If I were a school teacher I’d give the X-Rest a solid “B+” for it’s innovation, light weight, ease transport and of assembly.  My only recommendation would be to dip the lower part of the legs in some type of non-slip coating to resist scratching a vehicle’s paint-job if it were placed on top of the roof or hood.

Submitted by:
Peter J. Kolovos
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